As their booth was already designed, we had to create something that would stand out and draw attendees in. Our (cost effective) solution was using double-sided pop-up banners featuring bright graphics and a prominent AR code.

When attendees scanned the codes (simply using their phone cameras) our AR experience automatically launched. A 3D loot box appeared which allowed them to interact to get a free prize right there at the booth. Our team gave away tees, pop sockets, mouse pads and even a few Predator gaming. The best part was the experience directed each user to the larger sweepstakes landing experience where they could complete their registration for the grand prize—the Triton 700

For those who didn’t have time to enter or wanted to do it later received these QR code postcards that drove to the sweepstakes experience.

The landing page was super simple with product hero and a single call to action which lead the users through a quick form and captured their emails.

Users received confirmation emails as well as a task list that would earn them more entries if they subscribed, followed, and visited Predator’s Training Room

Beyond the physical event promotions we also ran a series of animated social posts of Facebook and Twitter that drove followers who did not attend to the sweepstakes.

We also used our social assets as promoted ads on Twitter the day of the event

There was around 10,000 attendees for IEM—4,000 of which interacted with our AR banners. 40%!

The strategic goals our clients set were to increase engagement by 10%, gain 200 new community members, and drive traffic to their online Training Room.

During the three-day event we garnered 6,000+ entries, 1,000+ newsletter subscriptions, 1,500+ website visits, and 2,000+ new social followers—crushing our goals. And the numbers continued to grow up until the giveaway deadline.

Predator IEM Event & Digital Promotion